We are thrilled to share this edition of the ‘Ask Us’ mini-series with ¾ of the Holler brothers from family run, Poplar Grove Winery. Below they tell us what they would be doing if they weren’t in the industry, their defining career moments and some cheeky answers about their favourite lessons they’ve learned while working together.
What excites you most about BC wines?
M: The fact we’re all in it together – our neighbours are only one call away and that we’re helping one another out. There’s a real true sense of community. Blessing in disguise that we’re so small
A: Anytime you talk about them with people from another country, they have absolutely no idea who you’re talking about and you can blow them out of the water by a wine region they’ve never even heard of and couldn’t put a finger on a map as to where in Canada it could possibly be
C: Have your very own wine industry in your own province
What do you love most about working in the wine industry?
M: The farming – call my own hours, as long as the work gets done, I get to enjoy any part of the day – even thought that means working long hours. I am the master of my own domain, it allows me that comfort to enjoy everything around us.
A: I love being outside. I didn’t know this until I was in university and stuck inside every day in front of computer screens, I couldn’t figure out what was wrong with my life then I started doing the vineyard work and pretty much working outside every day, winter, summer, fall – all year.
C: Raised farming and I love that aspect
If you weren’t in the wine industry what would you be doing?
M: In the mountains, skiing
A: Ski bum
C: Definitely farming fruit
What accomplishment are you most proud of?
M: We’re one of the few BC wineries to be recognized internationally and the World Decanter award for our 2008 Syrah from my vineyard that I manage is one award I’m most proud of.
A: Learning about the plant from the ground up – they a lot more complex than people know, they actually talk to each other.
C: My wife and I purchased our own farm in Okanagan Falls and my brothers and I just built a 10 ½ acres of Malbec, Chardonnay and Pinot Gris.
Defining moment in your career?
M: Choosing to move away from the city – enjoy the living outdoors. For the people that aren’t from here, they don’t understand it until they actually come here and then something just clicks, a great epiphany.
C: Just switching careers from the office to the fields and finishing the vineyards in Okanagan Falls
What is your favourite lesson you have learned?
M: One can’t manage their brothers
A: Doesn’t matter what happens, your job is never finished until the snow flies.
If you could have dinner with any winemaker in the world who would you choose?
M: Not necessarily a wine maker but an experience -- Vertical of the Napa Valley Cabernet Sauvignon (comparison tasting) and a long table dinner
A: Visiting Felton Road Winery in New Zealand
C: I just had a great experience with Steven White from Stoney Ridge and I got to share a bottle of wine with him, so that was pretty cool